Corporate events are one of the best ways to
highlight a company’s abilities as people have a chance to interact both within
the company and with those outside. This is one of the reasons that these
events are such a big deal and take so many resources to plan and execute.
Corporate events need to emphasize or introduce a corporate message and values.
One of the biggest parts of a corporate event is the entertainment, and there
are so many things that the entertainment needs to do to be successful, not
just entertaining.
The first consideration is your audience. For
a company picnic you will probably have small vendors and a few entertainers,
like clowns. For a gala you would want something else entirely, depending on
the nature of the black tie event. Once the venue is set, you need to plan the
entertainment to accommodate it, keeping in mind the guests to be comfortable
to really enjoy it. The final consideration is cost. Once the event budget is
set, determine how much of it will go to entertainment.
When it comes to corporate entertainment, you
have many options. Keep in mind that you want the entertainment to tie into the
theme of the event, as well as helping to get the company message and image
across. The more unique the entertainment, the more memorable it will be. See
if the show can be customized for your specific audience. If the entertainers
can wear a logo or phrase on their outfits, it will help remind the audience
why they are there.
To help you get started, here are a few
ideas.
- Percussion groups have become popular not only because it is easy to get into the show, they can help showcase products by easily incorporating them into the show.
- Laser shows are very popular with children and families; however, when done right this can be a great way to entertain an adult crowd too!
- Sand art has become popular because the artist can incorporate anything into the art.
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